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If you're ready to start making money on your blog, we can help you! Our list of money-making ideas can help you increase your blog's income.

If you’re creating engaging content on your blog, employing proven SEO strategies, and using great images on your posts, you’re ready to start making money on your blog! Most bloggers know what catches a reader’s eye because they’ve been consumers of great blogs long before they started their own. But behind all the beautiful images and interesting, witty copy, there is a money-making business.

Here are a few ways to start making money on your blog:

  • Advertising: Companies will pay you to advertise their products on your website. Sounds easy enough, right? Ads should be relevant to your readers, but not overwhelm your content. The most popular ad network is Google Adsense, which is relatively easy to get into and set up. You can also use other ad networks such as BlogHer, Beacon Ads, Federated Media, Sovrn, Media.net, Rivit and Sway. Advertising doesn’t create the revenue that it did a few years ago, but many bloggers still find success with it. Hosting ads on your blog is a great way for you as a novice blogger to start making money on your blog.
  • Sponsored Posts: If you have a decent following on your blog, then you can contact companies and see if they’re interested in sponsoring one of your posts. It’s usually best to start with companies whose products you already use. They’ll likely want to know your monthly page views and how far-reaching their potential sponsorship will be. Hint: Contact their media relations person directly. A quick way to find out who that is to contact at that company is to send them a quick tweet on Twitter–”yoo-hoo! Who do I contact about xyz.” This might result in a quicker response than an email.
  • Affiliate Links: An affiliate link is a hyperlink on your blog or post that contains the ID of a product another company is trying to sell. Advertisers track how much traffic comes from the hyperlink on your blog. If a visitor from your site buys the product you advertised, you receive a portion of sales.
  • Digital Products: Why not use your blog to sell your own products instead of someone else’s? When you sell your own products you don’t have to share the profits with anyone else. Popular digital products for bloggers to sell include printables, digital courses, E-books, photos (stock photography is great,) the options are endless. Just make sure your products align with your blog’s purpose and mission.
  • Services: Are you an SEO master? How about a graphic designer, web designer, social media manager? You can offer your services to fellow bloggers by creating branding for their business, building a custom WordPress template or helping them monetize their Pinterest account.
  • Physical Products: In addition to selling digital products, you can start making money on your blog by selling physical products. If you run a craft blog, sell your crafts on Etsy. If you’re cooking up something in the kitchen, create a cookbook to sell. Consider selling clothing with your branding on it, or any other physical item associated with your blog that your readers might be interested in.

How do you make money on your blog? Drop a line in the comments below and help us add to this list.

 

Love this post in our Business of Blogging Series? You might also enjoy:

Separating the Blogging Myths from the Blogging Truths

Deciding on a Business Entity for your Blog

Obtaining a Tax ID Number and Proper Licenses to Run Your Blog Business

Creating and Maintaining an Organized Bookkeeping System for Your Blog

Tracking Blog Expenses the Right Way

How to Create a Budget for Your Blog

Making Smart Investments in Your Blog Business

Paying Estimated Quarterly Taxes for Your Blog Business

Hiring an Expert to Manage Your Blog Finances

Business of Blogging Part 4 - Start Making Money on Your Blog | Accounting & Taxes for Bloggers | Mazuma USA

If you're ready to start making money on your blog, we can help you! Our list of money-making ideas can help you increase your blog's income.

The Business of Blogging Part 3: Obtain Proper Licenses and a Tax ID Number

If you’ve already formed your business entity, the next step in turning your blog into a small business is to obtain a business license. Different cities and states require different licenses, so the licenses you need to obtain depend on your area.

    • Business License: The SBA has a guide on which federal and state licenses you need to obtain for your small business. Most bloggers do not need to obtain a federal license to do business, but most states do require bloggers to have a general business license.
    • Sales Tax Permit: If you are selling goods or services on your blog,  you may need to get a sales tax license or permit. Contact your state’s department of revenue or taxation to find out if you need to apply for a sales tax permit or resale number. You’ll typically need one if you sell, rent or lease goods or provide a taxable service on your blog.
    • Home Occupation Permit: If you’re running your blog exclusively from your home, you’ll likely also need a Home Occupation Permit. Read more about home-based businesses on the SBA website for more guidance on what you need to legally operate out of your home. All of the above licenses and permits can be obtained from your local government website.
    • Employer Identification or Tax ID Number. You will be required to obtain an EIN for your blog. For more information on how to do this, visit this post. Your EIN is a one-time request and is good for the life of your business.

You’ll want to make sure you keep up on the renewal dates of your business licenses and permits. Most require renewal every year, and you should be reminded by mail of your renewal date. Keep track of licensing and renewal fees as those are tax deductible.

After you form your business entity and obtain proper licenses, you’re ready to start blogging as an actual business! However, your small business obligations do not end here. There are several maintenance responsibilities that must be kept up on such as estimated quarterly taxes, accounting and small business bookkeeping, and filing taxes as a business.

Interested in Learning More?

Schedule a free consultation with our team!

The Business of Blogging Part 2: Decide on a Business Entity

In Part 1 of our Turn Your Blog Into a Business series, we debunked the most common myths behind blogging as a business. If you’re serious about turning your blog into a small business, you’ll need to get legal in order to properly file taxes and avoid trouble with the IRS later on. While opening a legitimate small business may seem intimidating and a little scary, it’s actually fairly easy to do.

The first step in turning your blog into a small business is deciding on and forming a business entity. There are three common entities bloggers choose from: Sole Proprietor, LLC, and S. Corporation.

Sole Proprietor

Most bloggers form a Sole Proprietorship when they’re just starting out. This means that you own and operate the business by yourself, and are responsible for all profits, losses, and debts. You may already be running a sole proprietorship without knowing it if you’re making money from your blog.

When it comes to taxes, sole proprietors files as individuals and use a Schedule C form, in addition to a standard Form 1040. Sole proprietors are accountable for withholding and paying taxes, including self-employment and estimated quarterly taxes. add links

No legal paperwork is needed to form a sole proprietorship, but your city or state may require you to obtain a business license. To see what business license(s) you may need to obtain depending on your area, visit the SBA website.

The advantages to forming a sole proprietorship for your blogging business are that it is the least expensive entity to form, you have complete control of the business, and tax preparation is quick and easy.

LLC

A Limited Liability Corporation (LLC) is also a good option for bloggers. While an LLC is a little more expensive to form, an LLC offers liability protection that a sole proprietorship does not. It allows you to separate your business assets from your personal assets.

If your business is sued or runs into financial trouble, the business will be responsible (and not you personally). In addition, forming a corporation or LLC may lower your tax bill.

An LLC must be registered in the state where it does business. Each state varies slightly, but in general they all require you to choose a distinct name and to file articles of organization.

The “articles of organization” is a document that legitimizes your LLC. It includes information like your business name, address, and the names of its members. For most states, you file with the Secretary of State. However, other states may require that you file with a different office such as the State Corporation Commission, Department of Commerce and Consumer Affairs, Department of Consumer and Regulatory Affairs, or the Division of Corporations & Commercial Code. Many states charge a filing fee for the articles of organization.

For a single owned LLC, taxes are filed just like a sole proprietor. An LLC with multiple members would file a Form 1065 to establish a partnership.

The IRS guide to Limited Liability Companies provides all relevant tax forms and additional information regarding their purpose and use.

S. Corporation

An S Corp is similar to an LLC in that it is treated as its own entity separate from the individual. Members of an S corporation pay income tax on the wages they receive and must have regularly scheduled director and shareholder meetings. S Corps are more expensive to form and require more maintenance as a business entity. They are generally not recommended for bloggers who are just starting their small business.

For more information on the different types of business entities, visit the SBA website. Need help choosing which type of business entity is best for your blog? We can help!

Interested in Learning More?

Schedule a free consultation with our team!

You’ve been blogging for a while now and realize that more people than just your grandma are reading your posts. In fact, you’ve earned yourself an impressive audience. It sparks a little idea in your mind…what if I could make money from my blogging hobby?

Now what?

The internet is a huge space. There are over 70 million blogs in existence and 95% of those blogs are abandoned. There is room for you. For your blog. And you can finally make money doing what you’re passionate about if you’re willing to put forth a few hours a day and a whole lot of effort. If you’re ready to take your blog to the next level, we’ll walking you through the steps to make it happen.

The first order of business is to separate the blogging myths from the blogging truths. There are plenty of people out there who can tell you how great of a writer/crafter/stylist/chef you are and that you’re sure to be an instant success, but there’s a little more to it than that.

Separate the Blogging Myths from the Blogging Truths

Here are the top three blogging myths and the truths behind them:

Myth #1: It’d be awesome if all you had to do to run a successful blogging business is write killer content, wouldn’t it? Unfortunately, that isn’t reality. There are plenty of bloggers who are smart, crafty, passionate, thrifty, have great style, and enough skill to compose inspiring posts about what they love. Those bloggers, however, are not the ones making full-time incomes from their website. Maybe this is where you’re at. Allow us to gently burst your bubble and inform you that it takes more than great content to make money from a blog. There is a lot more behind the scenes work done for successful blogs, and many bloggers work a full-time schedule, and then some. Understand that you will spend thousands of hours collaborating, negotiating, advertising, designing, posting on social media, and employing SEO strategies to get your blog seen by a large audience. Don’t bank on your writing skills alone; you simply cannot build a successful blogging business without putting in the work.

Myth #2: All it will take is one viral post for your blog to be a success. There are success stories where this is the case, but those are the exception, not the rule. Don’t plan on your blog taking off and making millions, even if one of your posts goes viral. You’ll need plenty of quality content, proper SEO tactics, and probably a little bit of investment money to make your blog a success. In addition to one (or lots!) of viral posts, you’ll need to have a highly functional and user-friendly website that is attractive in design and style, as well as some business management techniques to build a genuinely successful blogging business.

Myth #3: You will make a lot of money in a short amount of time as soon as you turn your blog into an official business. A lot of new bloggers buy into this myth, and it’s easy to do. Often times bloggers focus on their own content and what they are doing, rather than taking some time to watch what others are doing to be successful. There are plenty of people who do what you do and blog about it, but what separates the successful blogs from the abandoned ones is a lot of time and expertise. If you’re serious about your blogging business, you’ll likely need to invest a little bit of money upfront for things like a professional logo design, a website template, your own domain, a business license, and more. Not to worry though, all of these expenses are deductible and can be used to reduce your tax obligation when you go to file taxes.

There are plenty of bloggers who are smart

Successful blogs take a lot of work and a lot of patience to turn into something great. Your blog likely won’t top the “must-read” lists overnight, but with some perseverance, dedication, and a business mindset, you’re sure to see success with it in the long run.

Love this post in our Business of Blogging Series? You might also enjoy:

Deciding on a Business Entity for your Blog

Obtaining a Tax ID Number and Proper Licenses to Run Your Blog Business

Start Making Money on Your Blog

Creating and Maintaining an Organized Bookkeeping System for Your Blog

Tracking Blog Expenses the Right Way

How to Create a Budget for Your Blog

Making Smart Investments in Your Blog Business

Paying Estimated Quarterly Taxes for Your Blog Business

Hiring an Expert to Manage Your Blog Finances

So you’ve reviewed your website and got it looking top-notch? That’s great! The next step in improving your online presence is to perform a quarterly social media audit. Here is a quick checklist for doing that:

Make a list of all social media accounts

  • Make a list of all social media accounts that your business is part of and plan to update each account. Note any specific edits that you’ve been meaning to fix and haven’t yet.
  • While you’re doing this, make a list of all usernames and passwords and store them in a safe place. Update your passwords as needed and share them with the correct people in your company.
  • Make sure all links on your website and newsletter work properly and are directed to the correct account. Only display links of accounts that are actively managed.
  • Check all contact information: make sure phone numbers, emails, links to websites, and addresses are current on all accounts. Refresh your “about” page(s) and business description as needed.
  • Update all cover photos with a fresh look and make sure any important information isn’t hidden behind profile pictures. Your cover photos should show the benefits of your product or service, have a call to action, or show happy people with your product or logo. Check out this complete list of social media cover photo sizes before you begin designing.
  • Create an editorial calendar for your team. It should include a consistent posting schedule for all social media accounts. A good rule of thumb is to update your Facebook page at least once a week, Twitter once a day, Instagram two to three times a week, and Pinterest at least once a week. Ideally, a member of your team could manage all social media accounts and post even more than that. A great resource for scheduling your social media posts from all accounts is Hootsuite.com.
  • Place a call-to-action on your social media accounts. You can use Facebook to share an “offer” (maybe a free month of your service or a coupon for your followers); post a few quick tweets asking followers to sign up for your newsletter, or include a link in your social media posts that simply directs traffic to your website.
  • Plan contests, sales, discounts, and giveaways for the year and advertise them through social media. All of these things should be announced and advertised in advance, and then include an extra push on social media while the sale or giveaway is occurring.

Not only do refreshed and well-maintained social media accounts keep your business image looking sharp, they help you engage with your followers, learn about your audience, and interact with current and potential customers on a personal level.

Read the rest of the series here and here.

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Planning Your Summer Marketing Efforts Part 3: Cheap Advertising Tips

How To Attract the Right Talent For Your Company

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How to Create a Succession Plan for Your Small Business

How to Protect Your Small Business from Theft

Most people who are familiar with new year’s resolutions are also familiar with a feeling of defeat within a few weeks or months of setting their goals. They realize they’ve gotten too busy to achieve them, that their goals are too challenging or overwhelming, or they just abandoned them completely without reason. In fact, 46% of people give up on their new year’s resolution by the end of January, and 64% give up on their goals within six months.

This is true in the workplace, as well. So how do you set new year’s resolutions for your small business that will outlast that fresh start enthusiasm? Here are three proven tips on making your small business new year’s resolutions last all year long:

  1. Be really specific. The goal that continually tops the list on personal new year’s resolutions is “lose weight.” For small businesses, it is simply, “increase profits” or “grow my business.” What is missing in these statements? Specificity.

Would you be happy losing one pound? How about increasing your yearly profits by $50? If you aren’t specific in your goals, it’s nearly impossible to create a plan to carry them out. If you can use numbers in your small business new year’s resolutions, do so. For example, “We will take our annual sales from $150,000 to $200,000 in 2016,” or “We currently have 200 clients. We will obtain 100 new clients in 2016.” Specific statements like these give you a benchmark to analyze data.

Tip: Make your small business new year’s resolutions pack an extra punch by putting your statements into a can-do format using words like “will” or “can,” rather than “hope to” or “want to.”

  1. Create a plan of action, and then set the wheels in motion. Small business new year’s resolutions don’t resolve themselves. You and your employees will have to work together to create a plan and stick to it to accomplish the goals you set. For each goal you decided on, list the action steps it will take to make it happen. For example, if your goal is to obtain 100 new clients in 2016, your actions might be:

-Spend 10% more on advertising/marketing efforts

-Hire two new employees focused on client acquisition

-Hold one meeting per month to discuss ideas for new client acquisition

Each of these tasks should be assigned to someone on your team, and given a deadline. Employees should report the progress of these action steps regularly to help you stay on track with your small business new year’s resolutions.

  1. Review regularly and especially at year-end. Your small business new year’s resolutions can ultimately become a plan of action for the year, and thus should be revisited and even tweaked or edited accordingly. Plan to review your new year’s resolutions quarterly, and then a large year-end review for your entire staff. Schedule specific meetings for discussing these goals now so you don’t haphazardly throw something together at the end of the first quarter.

When you review your small business new year’s resolutions with your team, be sure to discuss which items you can check off your list, what worked, what didn’t and why. Do what you can to move the team forward and continue working on the goals throughout the entire year. By making this a yearly process, you can see and record noticeable changes in every aspect of your business, according to the goals you set.

Review regularly and especially at year-end.

FAQs about Setting Small Business New Year’s Resolutions

Why do many small business owners struggle to maintain their New Year’s resolutions?

Small business owners often face challenges due to vague goals, lack of specific plans, and insufficient follow-through.

How can I make my small business New Year’s resolutions more specific?

Specify goals using measurable metrics like revenue targets or client acquisition numbers. Utilize words like “will” or “can” for added commitment.

What steps can I take to ensure my resolutions translate into actionable plans?

Break down each goal into actionable steps with assigned responsibilities and deadlines. Regularly review progress and make necessary adjustments.

Why is it important to review small business resolutions regularly?

Regular reviews help track progress, identify successes, and address challenges. They ensure alignment with long-term business objectives.

How can I ensure my team remains committed to our resolutions throughout the year?

Foster a culture of accountability by involving team members in the resolution process, assigning tasks, and holding regular progress meetings.

newyearsresolutionsA new year brings a fresh start, both on a personal level and for your small business. It’s a great time to refocus, recommit, and set challenging goals for yourself. However, we aren’t talking about losing weight, quitting smoking, or reading 24 books this year–all great goals, by the way! Here are five tips on setting killer new year’s resolutions for your small business that will actually make a positive difference:

  • Involve your employees in the goal setting and planning. As a small business owner, you’ll ultimately get the final say on what it is you want to improve upon this year. However, involving people who have a vested interest in what’s going on at your company can prove to be extremely effective. Your team offers fresh opinions, new perspectives, and a different outlook on what’s working and what’s not for your small business. By involving your employees, you’re driving employee engagement and asking them to think like a business owner. Involving employees in setting new year’s resolutions improves commitment, involvement, and overall small business success.
  • Keep your goals front and center. It’s easy to have an employee meeting on January second, map out some goals for the year, and stash them in a desk never to be seen again. The key to successful small business new year’s resolutions is to keep them at the forefront of everyone’s mind. Remind yourself and employees what your resolutions are often by printing them out and hanging them on a bulletin board, providing a handout to all employees to hang near their desk, sending out quarterly emails to “check up” on how the goals are coming, and discussing them in meetings. This is easy to do for the first few months of the year, but can easily get lost in the shuffle in April or May. Make sure your small business new year’s resolutions are front and center all year long by writing it in your planner now to remind employees at least quarterly about the goals you set together.
  • Set individual goals, as well as small business goals. By setting personal new year’s resolutions –like losing weight, taking a vacation, or saving $1,000– you’re already in the mindset of achieving goals. Make sure one of your personal new year’s resolutions is somehow connected to your business, but not all. A few ideas for personal goals related to your small business are: learn more about your industry by taking a class, show gratitude for one of your employees each week or month by ____, or learning to do one part of each employee’s job that you didn’t know how to do by the end of the year.
  • Give each employee a job, and then hold them accountable. Along with setting goals for yourself, ask your employees to set goals for themselves pertaining to their jobs. You can give them individual or team guidelines on what you’d like to see incorporated in their goals, or give them free reign on setting their own. Collect a copy of each employee’s goals and store them to refer to when it comes time for performance evaluations. If you’ve got the budget for it, you may even offer a small bonus or reward for employees who reach their goals by the end of the year.
  • Be a model for employees. After your small business new year’s resolutions are set, you’ll likely soon realize they cannot be carried out single-handedly. The best way to get employees to catch the excitement of new year’s resolutions for your small business is to be a doer and work toward the goals yourself. Incorporate the goals into your attitude, behavior, and day to day work. If employees see that you’ve set a plan to accomplish each goal you set, and actually refer to the written resolution as a guide, they’ll model what they see. If you ask them to accomplish the goals on their own–without any help or participation from you–they’ll roll their eyes and use the resolution as scratch paper.

Setting new year’s resolutions specifically for your business and with your employees reminds you that you are not only a business owner looking to increase profits, but you’re also a leader. As you and your team reach your goals together, you’re sure to see increased morale in the workplace, and (hopefully!) a more successful and profitable year for your small business.

Although the holiday season can increase stress in the home and workplace for many, it’s also a time when we focus our thoughts on a spirit of giving and gratitude. There’s no reason to leave your attitude of gratitude at home though. In fact, bringing it with you to the workplace can actually increase your business success.

Creating a Culture of Gratitude at Your Small Business

Here are five quick and easy ways to cultivate a culture of gratitude at your small business:

  • Give a straightforward and specific compliment. While not the most cutting-edge idea, it’s proven and it works. Offer a genuine compliment to a member of your staff and be specific and straightforward about it. Walk up to their desk, use their name, and let them know of something they’ve done that you’re grateful for. (“Jen, thank you so much for jumping in and helping me with that last minute meeting on Monday. I know it was a late night; I really appreciate you taking the extra time to make sure it was perfect. I couldn’t have done it without you!) If this seems out of character for you, try putting your thoughts into words and sending your message through an email or a quick note. Give the thank you you would want to hear for a job well done, and be the example in the office for employees to pass it along.
  • Bring a treat to the office. It might seem silly, but who doesn’t appreciate a fresh donut or a little jolt of caffeine to get through the day? A little thank you in the form of a treat goes a long way. Leave your treat in the breakroom with a quick note– “Hey everyone! Just wanted to say thank you for your efforts in helping to land that Smith account this week. I think you’re all great!”
  • Express your gratitude at the beginning of every meeting. It doesn’t have to turn your meeting into a sappy love fest, but a quick compliment to the team (or individual) on something they have done well since the last meeting starts things off on a good note and helps employees feel more confident and excited about their work.
  • Thank those you serve. Once you’ve created a culture of gratitude within the office, work on thanking the people you serve. A simple email or phone call to clients and customers to say “thank you for putting your trust in us” speaks volumes of the integrity of your company.
  • Find the good in everyday. Any small business owner can tell you that it’s not all roses and rainbows at the office. Many are stressed about deadlines, client retention, employees, taxes, and a long list of other common hurdles in business. With so many obstacles, it can be easy to focus on what is going wrong within the business. However, keeping a quick gratitude journal–just one or two lines each day–that recognizes what is going well in business can really turn the day around. Refer to it often and especially when things don’t seem to be going well.

Find the good in everyday

Embracing a culture of gratitude in the workplace not only enhances morale but also fosters a positive environment conducive to productivity and success. Implementing simple gestures of appreciation can make a profound impact on employees and clients alike, ultimately contributing to the overall well-being of your small business.

FAQs for Cultivating a Culture of Gratitude:

How do I give effective compliments in the workplace?

Offer specific and sincere compliments to individuals, acknowledging their contributions directly. Whether in person, via email, or through a note, personalize your gratitude.

Why are small treats effective in showing appreciation?

Small gestures like bringing treats to the office demonstrate thoughtfulness and appreciation for your team’s efforts, fostering a positive atmosphere.

How can expressing gratitude enhance meetings?

Starting meetings with expressions of gratitude boosts team morale, encourages confidence, and sets a positive tone for discussions and collaboration.

Why is it important to thank clients and customers?

Expressing gratitude to clients and customers strengthens relationships, showcases your company’s integrity, and fosters loyalty and trust in your business.

How can a gratitude journal benefit small business owners?

Maintaining a gratitude journal helps shift focus from challenges to achievements, promoting a positive mindset and resilience amidst daily stressors in business operations.

What does your to-do list look like as a small business owner today? It likely includes a lengthy list of tasks like: respond to emails, pick up office supplies, schedule an appointment with a certain client, finish employee evaluations, make an important phone call, and the like.

But how about gratitude? Does your list include anything about the expression of gratitude?

Probably not. And that’s ok. Most lists don’t. But here’s a little secret for you:

Expressing gratitude in the workplace is extremely advantageous and can even make your business more profitable.

Here are a few reasons why expressing gratitude should be included on your daily small business to-do list:

  • Gratitude enhances overall wellness. Many professionals laugh at the idea of a “gratitude journal,” but those who recognize the benefits of a grateful attitude and express their gratitude regularly actually are healthier overall. Take these studies, for example:
    • Yale studies say a gratitude journal will result in higher alertness, enthusiasm, determination, attentiveness, and energy.
    • Stanford offers a high-demand class leveraging gratitude journals, which made students 27% less stressed.
    • Harvard studies indicate gratitude improves health and strengthens relationships.
    • UC-Berkeley research indicates a gratitude journal improves sleep and decreases illness.
    • Columbia research says gratitude improves the immune system, while reducing anxiety and/or depression.
  • Gratitude improves focus. When gratitude is constantly in the back of your mind, you can spend your day working toward the best possible outcome and then let the chips fall where they may. You can let go of controlling outcomes and comparison to others because you recognize the abundance you already have in your life. By knowing what you’re grateful for (perhaps the opportunity to own a small business) and then making a conscious effort to further improve it, you can have laser-like focus that helps you achieve your goals.
  • Gratitude increases productivity. Gratitude lets you throw yourself into what you are doing and keeps negative distractions from creeping into your work. Why? In a nutshell, giving and receiving thanks increases release of dopamine, therefore raising your energy levels.
    • Take this study, for example: In a long-term research project on the nature of gratitude, Professor Robert A. Emmons, University of California, said “Participants who kept gratitude lists were more likely to have made progress toward important personal goals (academic, interpersonal and health-based) over a two-month period compared to subjects in the other experimental conditions. But this is just the tip of the iceberg.” He has since discovered that an attitude of gratitude in everyday life has tremendous impact on the overall productivity and success of small business owners and their employees.
  • Gratitude makes you a better employer. Simple, genuine, and thoughtful gestures not only make you a more likeable boss, but a more respectable leader as well. An Emergency Room Director at a busy hospital in rural Utah ends all of his emails to employees with “Your Servant, Grant.” His staff has often commented on how this simple gesture makes them feel appreciated, as well as more comfortable in coming to him with any questions or concerns they may have about their work. Gratitude is just one way to open the lines of communication between small business owners and their team.
  • An attitude of gratitude can cultivate a more successful business. A study by Bersin & Associates reveals that companies that “excel at employee recognition” are 12 times more likely to enjoy strong business results. Small business owners who are down to earth, humble, and grateful are more likely to achieve success than those who refuse to acknowledge good work, even when they know it’s there.

Other than the proven, statistical correlation between small business success and gratitude, being a grateful person simply makes you happier, more likeable, and enjoyable to be around. Dietrich Bonhoeffer a prominent theologian who was hung by the Nazis 23 days before the Allied victory in Europe, said this about gratitude: “Only he who gives thanks for little things receives the big things.”

It’s game time! According to the National Retail Federation, “20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.” This is an important time of year for small businesses and holiday shoppers can often make or break a year for small business owners.

Brace yourself…is your company ready to take part in the $965 billion forecasted to be spent at retailers between November and January this year? That number is up 4% from last year, which could mean a happy holiday for your small business! Here are a few tips to get up with the times and make sure your small business marketing is on point this holiday season:

  • Get your website in the best shape it’s ever been. Americans plan to do almost half of their holiday shopping online this year, and one in five of those who own smartphones will use them to purchase holiday merchandise. This means that every button, link, and gadget on your site should be performing at it’s best.
  • Start early. Launch your holiday marketing campaign shortly after Halloween for best results. If you haven’t created your holiday marketing plan yet,  now is the time! Look back on past years to see what incentivizes customers to come to you–whether it’s coupons, discounts, extended shopping hours, referral programs, or email campaigns, find what works for your customer base and use it to your advantage.
  • Have mobile on the mind. Almost all holiday shoppers have smart phones in hand as they begin their shopping. Whether they’re actually shopping, or just browsing for gift ideas on Pinterest, make your small business visible and at the forefront of their mind as they hop on the internet.
  • Make social media your best friend. Your customers love it and so should you. Make sure your social media sites are current by updating all cover photos to reflect a holiday theme. Offer exclusive deals and discounts for your social media friends and followers, and update your status regularly to keep your page looking fresh.
  • Offer free shipping. If you don’t already offer free shipping, now is the time. Customers love it this time of year, and they’re more likely to spend money at your business or store if they feel like they’re getting a good deal without leaving their home. In fact, 42% of holiday shoppers actually seek out shipping deals this time of year.
  • Consider Pay Per Click (PPC) advertising. If potential customers can’t find your business online, they won’t shop there. It’s as simple as that. Pay per click advertising during the holidays can really step up your marketing game and get your name out to potential holiday shoppers. Pay per click advertisements can increase brand awareness by more than 60%, which is especially helpful this time of year.