Mazuma is now Vyde

It’s game time! According to the National Retail Federation, “20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.” This is an important time of year for small businesses and holiday shoppers can often make or break a year for small business owners.

Brace yourself…is your company ready to take part in the $965 billion forecasted to be spent at retailers between November and January this year? That number is up 4% from last year, which could mean a happy holiday for your small business! Here are a few tips to get up with the times and make sure your small business marketing is on point this holiday season: