Why did Mazuma USA change to Vyde?
Mazuma USA is rebranding to Vyde to demonstrate our company’s commitment to providing small business owners with the accounting insights they need to thrive.
This rebrand marks a renewed purpose for our team to elevate our customer experience and provide valuable financial insights.
“At our core, we have always been a client-centric company,” says Greg Nielson, Vyde co-founder. “We started with the goal of providing financial insights and affordable accounting solutions to customers who are often overlooked—small business owners. As our company grows, it’s easy to become distracted from that purpose. That’s why we are making a change: to realign our name with our company’s heritage, vision, and goals.”
Why Choose Vyde?
We’re moving away from Mazuma, which translates to ‘money,’ to Vyde, which means ‘to see, consult, and provide insight.’ As a company, we believe our focus should always be customer-focused. Providing customers with better insights and service helps us both grow.
Vyde, and all it represents, better aligns with who we are and what we stand for.
This rebrand, at its core, centers around simplifying our company’s direction and goals to focus on customers. The Vyde logo complements this approach, symbolizing simplicity, direction, and progress.
A New and Improved Experience
“Our new name is only the start,” says Ben Sutton, Vyde co-founder. “Vyde focuses our direction. It’s about people. It’s about small business owners working to turn their dreams into reality. They are the ones making the numbers. They are the ones making the difference. We’re here to help open the way into a better future.”
- A dedicated account manager for all Vyde members. We want to provide you with better, customized communication and an elevated experience.
- Better financial insights powered by industry data and AI. You might have noticed new reports appearing on your dashboard. This is only the beginning of exciting new insights to power your business.
- A smoother, streamlined tax season, made possible by new company processes and technology.
- More tax strategy insights to help you lower your tax bill and save the most possible.
