Mazuma is now Vyde

Stories are just words. So why are they so important? Studies show that the average American hears or reads 100,000 words every single day. Findings from studies dating back decades have shown that 80% of what we learn is gone within 24 hours of our hearing it. That means that many of the message we hear simply don’t make an impression.

And yet, we’re told more and more that it’s even more important than ever to have a personal brand, to build a platform, to stand out, to manage our careers. But how do we do that without words? And how do we make the words we say meaningful enough to stick?

We tell stories.

Why Telling Your Story is So Important

These stories aren’t necessarily the ones you read to your kiddos at bedtime or those fairytales you remember hearing as a kid. But they’re important just the same  and they’ll be remembered (just like those fairytales) if you tell them right. These stories are facts, but they also provide plenty of opportunities to connect with those you tell them to and the connection is what will make you memorable.

But why is telling a story so important? Don’t we have other means that showcase who we are and what we’re capable of. We do, but the honest truth is that not many care and even less remember. Here’s just a few reasons telling your story can be so important:


What Makes a Good Story

Now that we’ve seen why a story is so important, we want to make sure the stories we tell are as effective as they can be. Miscellaneous facts and data aren’t easily remembered if they’re line-itemed or randomly listed, but include them in a story and you’ll find the recall rate is a lot higher. Tucking in important points within your story is key, but the most memorable stories are those that are practiced and that have a set pattern. Here’s how to get started & a few tips on telling a good story:


No matter what, remember that stories need to be practiced and then shared. They might help you get a job interview, inspire an employee, get you a promotion or help you sell your product or service.


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