COVID was what pushed Kendrah to start her own business. Or rather, it was fighting for time to recover from COVID that was the last straw. For years, Kendrah had dreamed of starting her own marketing agency. As a former fashion blogger, brand ambassador, and social media influencer, Kendrah had seen the many facets of growing a business. And she particularly loved helping small businesses grow as a marketing freelancer while working at a large marketing agency. So when push came to shove and Kendrah took the leap to start her own business, she was ready. Listen as Kendrah shares what it took to start her own marketing agency: Astira Studio.
Business Tips from Kendrah:
1. You are your own best employee.
“I’m the boss of myself but I’m also the employee of myself.”
2. If you want to start your own business, don’t be pigeonholed.
“One of the people I reported to would give me side missions because she knew I was interested in what made an agency work. . . . That really got me comfortable with bringing new ideas to the table even when people tried to pigeonhole me.”
3. Make sure you are ready to start marketing your business.
“You might say, ‘Oh, I want to increase my sales.’ But it’s like, ‘Okay, are we ready to increase your sales? Let’s take a holistic look at your entire business right now. Do you have your social media set up? Do you have your website set up? Do you have a client process? Is everything in order for us to even put you in front of an audience?’”
Website: astirastudio.com
Instagram: astirastudio
COVID was what pushed Kendrah to start her own business. Or rather, it was fighting for time to recover from COVID that was the last straw. For years, Kendrah had dreamed of starting her own marketing agency. As a former fashion blogger, brand ambassador, and social media influencer, Kendrah had seen the many facets of growing a business. And she particularly loved helping small businesses grow as a marketing freelancer while working at a large marketing agency. So when push came to shove and Kendrah took the leap to start her own business, she was ready. Listen as Kendrah shares what it took to start her own marketing agency: Astira Studio.
Business Tips from Kendrah:
1. You are your own best employee.
“I’m the boss of myself but I’m also the employee of myself.”
2. If you want to start your own business, don’t be pigeonholed.
“One of the people I reported to would give me side missions because she knew I was interested in what made an agency work. . . . That really got me comfortable with bringing new ideas to the table even when people tried to pigeonhole me.”
3. Make sure you are ready to start marketing your business.
“You might say, ‘Oh, I want to increase my sales.’ But it’s like, ‘Okay, are we ready to increase your sales? Let’s take a holistic look at your entire business right now. Do you have your social media set up? Do you have your website set up? Do you have a client process? Is everything in order for us to even put you in front of an audience?’”
Website: astirastudio.com
Instagram: astirastudio
