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Author: Jake Snelson

 

What is the Earned Income Credit?

The Earned Income Credit (EIC) is a tax credit for low to moderate income earners. In order to qualify for the Earned Income Credit, you must file a tax return, even if you are not required to file taxes. Those who file for an Earned Income Tax Credit may receive a tax refund if their taxable income is less than the credit.

Qualifications for the Earned Income Credit include:

  • Earned income by working for someone else, or by owning your own business
  • Meet the rules for a qualifying child
  • Meet certain income levels (You can find those levels on the IRS site.)
  • File as Married filing jointly, Head of household, Qualifying widow or widower, or Single. If you file as married filing separately, you do not qualify for the Earned Income Credit.

Earned Income Scenario

Jerry and Ellen Johnson are husband and wife; they have two children. Jerry works for an established company as a contractor and Ellen just started her own Etsy business. Together, Jerry and Ellen earn $50,000 a year.

The Johnsons file as married filling jointly on their personal taxes. This means that they file their total income on one tax return. Jerry and Ellen claim the Earned Income Credit because they earn less than the two child max of $50,198 a year.

By filing for the earned income credit they are able to lower their taxable income on their personal taxes. They may even be eligible for a tax refund after they count any other deductions or credits.

The Earned Income Credit only applies to Jerry and Ellen’s personal taxes. When Ellen files her business taxes for the business she owns she will not include the Earned Income Credit.

 

 

Employees Feedback

Employee feedback is an important aspect of creating a positive work environment. In order to thrive, employees need to know how you view their performance and they need to know that they have a voice within the company.

The following tips can help you foster an environment where your employees can take and receive constructive criticism.

Hold Employee Reviews

The first part of encouraging feedback is to set the precedence. Hold review opportunities where you can discuss how your employees are doing. Be sure to praise their good work, but also don’t be afraid to give constructive criticism. A good employee will be open to constructive criticism because they’ll want to improve.

Another great way to show your employees you care is to ask about their goals both professionally and personally. When you show your employees that you care about them, they will feel valued and will treat you and your business with more respect.

Be Open to Employee Feedback

During the performance reviews allow your employees to tell you what is working or not working for them. A lot of times employees are able to see issues with day to day operations that you don’t see.

Listen to the concerns of your team members. Ask them for solutions to the problems they see. Do not get offended when they tell you that something isn’t working. When you are open to hearing constructive criticism of your business you can make it a better place to work.

Hold Employee Reviews

How to Effectively Give Feedback to Your Employees

Because giving and receiving feedback can be a touchy subject it’s important to make sure you address it in the best way. Here are a few do’s and don’t’s of employee feedback.

Do

  • Compliment efforts of your employees
  • Set clear expectations; that way your employees know what they need to do to succeed.
  • Ask for solutions to problems.
  • Hold your employees accountable for what you have discussed.
  • Follow up with employees after they’ve voiced a concern. Sometimes they are wrong about something, but let them know you looked into their issues.

Don’t

  • Get mad when employees express how they feel. Your employees are trying to improve your business, not demean it (or you.)
  • Ignore suggestions. Take all employee feedback and suggestions as sincere ways to help your company.
  • Wait for formal reviews to give feedback. Let employees know how they’re doing on a regular basis.
  • Use performance reviews as a way to put down employees. Make reviews a positive experience.
  • Don’t give negative feedback in front of other employees. It doesn’t help foster a positive work environment if you’re critical of employees in front of each other. Instead, give compliments around others and critique privately.

Give Feedback to Your Employees

Keep in mind that 69 percent of employees say they would work harder if their work was recognized. By giving and accepting employee feedback you can improve the atmosphere of your business.

Read the other posts in this series:

Put Employees First

Offer Developmental Opportunities

Acknowledge Success

 

As we discussed in Which Social Media Platforms Are Best for Marketing My Business? Part 1, social media marketing is a confusing but important aspect of any successful marketing strategy. We’re going to cover how using email lists, Google+ and Pinterest can increase your reach.

marketing strategy

Email Lists

Email lists are a vital part of social media marketing. The best part of an email list is that you control it. When you build a large following on social media platforms they have power over how many people see your posts. However, when you create an email list you can reach every single customer in a direct and personal way.

There are a lot of options of email marketing providers. You can choose your provider depending on the size of your company and how many subscribers you have. Another important aspect of email lists is having opt-in options on your website. You’ll want to make sure that your opt-in is highly visible and has a grabbing call to action so hat tells your customers what kind of value they’ll get from your emails.

Google+

Google+ may seem like just another social media channel, but it carries a lot of weight. As a Google product, Google+ can benefit your website’s search engine optimization while still connecting with customers. In order to get the most out of Google+ here are a few best practices:

  • Interact with other companies and people. Google values genuine engagement, so don’t just engage for the points. Engage and build relationships. It will help you grow your business.
  • Use Hashtags. Hashtags are viable across all social media channels, but they are especially helpful with Google+. Because hashtags are used in searches it can increase your odds of being found.
  • Connect your website with your Google+ account. Google ranks websites based on connections to social media platforms, so make sure you’ve linked the two together.
  • Design is an imperative element to all social media, not just Google+. Make sure your profile and cover photos are eye catching and designed using the correct dimensions. You should also be posting well-designed images that draw people into your page.

Pinterest

The biggest misconception about Pinterest is that it’s just a social media channel. When in fact, Pinterest is a search engine. It is quickly becoming one of the top search engines.

Every pin you produce should be keyword optimized, just like your website. The best place to use your keyword is in your image title and pin description. An easy way to make sure your keyword is in your pin description is to write out your pin description as the image’s alt description. Pinterest automatically pulls the alt description and makes it your pin description. You should also keyword optimize your board descriptions in order to increase your followers.

marketing strategies

Hopefully, these tips will help you with your social media marketing for your small business. If you have any questions about social media marketing, please let us know and we are happy to help!

Frequently Asked Questions

1. Why is building an email list important for social media marketing?

Building an email list is crucial because it allows you to directly and personally reach your audience without relying on social media algorithms. Unlike social media platforms, where visibility can be limited, an email list gives you control over your communication with customers, ensuring your messages reach their inboxes.

2. What are some best practices for using Google+ to enhance my marketing strategy?

To maximize your Google+ marketing efforts, follow these best practices:

  • Interact genuinely with other companies and individuals to build relationships and grow your business.
  • Use hashtags effectively to increase your visibility in searches.
  • Connect your website with your Google+ account to improve your search engine rankings.
  • Ensure your profile and cover photos are visually appealing and correctly sized.
  • Post well-designed images to attract more attention to your page.

3. How can Pinterest be used as a search engine for marketing?

Pinterest functions as a search engine, making keyword optimization essential. To leverage Pinterest for marketing:

  • Optimize your pins with relevant keywords in the image title and pin description.
  • Write out your pin description as the image’s alt description for automatic inclusion.
  • Optimize your board descriptions to increase visibility and followers.

4. What are the benefits of email marketing providers and opt-in options?

Email marketing providers offer various tools and features to manage your subscriber list based on your business size and needs. Opt-in options on your website, if prominently displayed with a compelling call to action, can significantly grow your email list by offering clear value to potential subscribers.

5. How does engaging on Google+ impact search engine optimization (SEO)?

Engaging on Google+ can positively impact SEO by:

  • Increasing your website’s ranking through social media connections.
  • Enhancing your online presence and authority through genuine interactions and relationship-building.
  • Utilizing hashtags and optimized content to improve your visibility in searches.

What is a Tax Deduction?

A tax deduction is a credit that is subtracted from your income, which lowers your taxable income. The Internal Revenue Service (IRS) allows taxpayers to take a standard deduction or an itemized deduction.

A standard tax deduction is set by the IRS each year. Taking a standard tax deduction doesn’t require any record keeping or proof of deductions. It’s the simplest way to take deductions. Standard deductions are only available on personal taxes.

While the standard deduction is easy, it’s not always the best option. An itemized tax deduction allows you to calculate all of the deductibles that you qualify for, which could be higher than the standard deduction. The IRS offers deductions for the following categories:

  • Health care costs (medical, dental, prescription drugs)
  • Income taxes or sales taxes
  • Property taxes
  • Mortgage interest
  • Personal property taxes (like vehicle registration fees)
  • Interest on investments
  • Charitable contributions
  • Losses due to theft or casualty
  • Job-related expenses
  • Union dues
  • Tax preparation fees
  • Home office expenses
  • Gambling losses

In order to take an itemized tax deduction, you must keep detailed records so that you can prove you are eligible for the deductions. For business tax deductions you must do an itemized deduction; there is not a standard deduction.

Tax Deduction Scenario

Doug Chambers is a small business owner, who runs a creative business out of his home.

Doug takes advantage of tax deductions each year to lower his taxable income and to save money. Because he is a home owner, Doug can take a deduction on his property taxes and his mortgage interest. He also has a family insurance plan. All of these can be claimed as deductions on his personal taxes. Because Doug runs his business out of his home, he can claim his home office as a tax deduction. He can also claim his marketing & advertising costs and unpaid invoices as business deductions.

Doug has two options for his personal taxes, he can take the standard deduction of $9,350, which is the standard the head of household deduction. Or because Doug qualifies for several deductions he can choose to do an itemized deduction.

If Doug chooses to do an itemized deduction he needs to provide his accountant with all his records so that they can determine if claiming the itemized deduction will be more beneficial.

Because business taxes only allow standardized deductions, Doug must provide documentation for each of the deductions he wants to take.

Overall, Doug is able to lower his taxable income for his personal and business taxes.

 

 

My Mileage Deduction OptionsIf you’re a small business owner who drives a lot for work, then claiming a mileage deduction on your taxes is a great way to save money.

There are two options when you’re claiming a deduction for mileage. You can choose to claim a standard mileage deduction or you can calculate the actual costs of using your vehicle for business.

The IRS announced the 2017 standard milage rate as:

  • 53.5 cents per mile for business miles driven, down from 54 cents for 2016
  • 17 cents per mile driven for medical or moving purposes, down from 19 cents for 2016
  • 14 cents per mile driven in service of charitable organizations

Mileage deductions can be taken for business, charitable, medical and moving purposes.

There are two important factors to track if you want to use a mileage deduction. First, you need to track your actual miles. This is important so that you know how much you can deduct at tax time. Second, you need to track the reason for your trip.

Take John, for example, John is a real estate agent who drives his car to show houses. John tracks of how far he goes and what the purpose for the trip was. That way when it comes time to pay taxes John knows exactly how much he can deduct. John tracks the purpose of each trip as well. If the IRS ever audits John he has proof that the miles he claimed were for business purposes.

To help you out we’ve create a Free Mileage Log so that you can keep track of your miles. Grab our Mileage Log and keep it in your car so you can mark down each of your business trips.

Do you drive for business? Grab our free mileage log so that you can take advantage of the mileage deduction for your small business.

offer developmental opportunities

Great employees are a critical part of creating the business of your dreams. But you don’t get great employees without a little bit of effort. You can draw in great employees if you offer developmental opportunities.

A great employee is driven. He is hard-working and strives to exceed expectations. A great employee is happy. She works to improve herself so she can improve the company.

In order to keep great employees you, as a business owner, need to provide opportunities for your employees to grow and develop new skills.

Offer Growth Opportunities

The number one complaint that employees have about moving forward in their careers is that their companies don’t provide opportunities to move up in the company.

If you have a great employee, then do your best to keep them. Offer them growth in their current position or allow them to move to another position where they will exceed. You can create loyal, hard working leaders who are incredibly invested in your company’s success. The outside hire should be your last option.

Offer Educational Opportunities

One of the more obvious ways of offering developmental opportunities for your employees is to help them with continuing education.

If an employee shows a lot of potential, but doesn’t have the education needed to fill a certain position, offer to help pay for schooling. It’s a great way to show employees that you are invested in them and then they become more invested in your company. Just make sure that you work up an agreement stating that the employee will continue with your company after they finish school.

Paying for your employees to attend conferences or seminars that support their positions is another way you can offer development opportunities. Conferences and seminars are also a great way to get employees excited about their jobs. Most likely, they’ll come back more energized and more productive. It’s a win-win for you and your employee.

You may even be able to count educational opportunities as tax deductions; just check with your accountant first.

Offer Networking Opportunities

Creating networking opportunities sounds like it’s a way for other business owners to poach your employees; however, it’s actually a great way to broaden your circle of influence.

As you’re working to offer developmental opportunities, you should let your employees lead. Allow them to get out in front of other business professionals and encourage them to build a network of people that they can work with. Once they’re on their own they’ll learn to build relationships that can benefit the entire company.

creates a better employee

 

When you see your employees networking and promoting your company make sure you acknowledge it and encourage them. That will help them feel more confident, which in turn creates a better employee.

Read the other posts in this series:

Put Employees First

Encourage Employee Feedback

Acknowledge Success

FAQs: Attracting and Retaining Great Employees

Why are great employees critical to creating a successful business?

Great employees drive business success by working hard, striving to exceed expectations, and continuously improving themselves and the company. Their dedication and productivity are essential for achieving business goals.

What can business owners do to retain great employees?

Business owners can retain great employees by providing opportunities for growth and development. This includes offering chances for career advancement, educational support, and professional networking.

How can offering educational opportunities benefit employees and the company?

Offering educational opportunities, such as paying for schooling, conferences, or seminars, shows employees that the company is invested in their growth. This investment often leads to increased loyalty, energy, and productivity, benefiting both the employee and the company.

What is the importance of networking opportunities for employees?

Networking opportunities allow employees to build relationships and broaden their circle of influence, which can benefit the company. Encouraging employees to network can boost their confidence and improve their ability to promote and represent the company effectively.

How can companies ensure that educational opportunities are mutually beneficial?

Companies can create agreements that employees will remain with the company for a certain period after completing their education. This ensures that the investment in their education benefits both the employee and the company, fostering a loyal and skilled workforce.

What are Charitable Donations?

What are charitable donations?

Charitable donations are gifts given to nonprofit organizations. Charitable donations can take many forms. Common gifts include:

  • Money
  • Real Estate
  • Vehicles
  • Clothing
  • Securities
  • Jewelry
  • Other Assets or Services

Most charitable donations are tax deductible. In order to qualify for a tax deduction the nonprofit organization has to be classified with the IRS as 501(c)(3). You can double check that the organization you are donating to is tax deductible through the IRS Exempt Organizations Select Check.

It’s important to get a receipt from the organization that you donate to in order to claim it on your taxes.

One aspect of charity that is not tax deductible is volunteering. The IRS does not allow you to deduct hours you spent volunteering because it is too hard to track. However, you can deduct traveling expenses like gas, oil, air or bus fair. You must be able to provide receipts in order to deduct it.

Businesses and individuals can make charitable donations. Both can claim charitable donations on their taxes.

Charitable donations scenario

Charitable donations scenario

Mike Johnson is a realtor. He is a partner at Sunrise Realty. Every year Mike makes charitable donations through his business and on his own.

individually Mike donates to:

  • His church
  • Make A Wish Foundation
  • PBS

His business donates to the following organizations:

  • Vetrans Association
  • Boys and Girls Club
  • A local Children’s Hospital
  • The local fire station
  • Sponsor a local t-ball team

On Mike’s personal taxes he can claim all of the donations as charitable donations because all of the organizations are classified as 501(c)(3) with the IRS.

On Sunrise Realty’s taxes Mike and the other partners can claim, all except sponsoring the t-ball team as tax deductible. Most sport teams don’t qualify for tax deductions; however, some may be registered, so it’s important to look at each team individually. Because Mike’s local team doesn’t qualify as a charitable organization, he is able to write it off as a marketing expense.

 

In response to President Trump’s executive order regarding Obamacare, the IRS won’t reject tax returns without health insurance declarations this year.

IRS Changes Policy on Health Insurance Tax

Trump issues executive order

The 2016 tax season was supposed to be the first year that the IRS automatically rejected tax returns that omitted health insurance coverage. However, the Trump administration is taking actions to repeal or at least, lessen the influence of Obamacare. In an attempt to do that, President Trump issued an executive order to “waive, defer, grant exemptions from, or delay the implementation of any provision or requirement of the Act that would impose a fiscal burden” on taxpayers.

Trump signed the executive order, Minimizing the Economic Burden of the Patient Protection and Affordable Care Act Pending Repeal, on January 20, 2017.

Trump’s executive order did not repeal the Affordable Care Act. However, it directed agencies on how they should implement the law. Congress is the only governmental body that can change or repeal the law.

The law still states that tax payers must have health coverage or pay a fine. The IRS is still responsible to hold tax payers accountable to have health care coverage.

“Legislative provisions of the ACA law are still in force until changed by the Congress, and taxpayers remain required to follow the law and pay what they may owe‎,” the IRS said.

IRS changes returns policy

The IRS was planning to systematically reject any tax returns that omitted health insurance coverage starting this year. However, on February 6 the IRS removed those initiatives to comply with the executive order.

This means that tax payers can submit tax returns without declaring if they have insurance. The IRS calls returns without health insurance status silent returns. 

According to the IRS ACA Information Center for Tax Professionals, “Processing silent returns means that taxpayer returns are not systemically rejected by the IRS at the time of filing, allowing the returns to be processed and minimizing burden on taxpayers, including those expecting a refund.”

The IRS only changed their policy on accepting silent returns. Taxpayers who submit silent returns are not exempt from the law. The IRS may investigate silent returns to determine if taxpayers had insurance.

IRS recommendations regarding Obamacare

The IRS recommends that taxpayers state their insurance coverage on tax returns. This will help the IRS process refunds quickly. It will also help tax payers avoid further scrutiny.

“When the IRS has questions about a tax return, taxpayers may receive follow-up questions and correspondence at a future date, after the filing process is completed‎. This is similar to how we handled this in previous years, and this reflects the normal IRS post-filing compliance procedures that we follow,” the IRS said.

IRS recommendations regarding Obamacare

Frequently Asked Questions

What does President Trump’s executive order regarding Obamacare mean for taxpayers?

President Trump’s executive order directed agencies to reduce the economic burden of the Affordable Care Act (Obamacare) on taxpayers. While it did not repeal the law, it allowed the IRS to change how it enforces certain provisions, such as the requirement to declare health insurance coverage on tax returns.

Will my tax return be rejected if I don’t declare health insurance coverage this year?

No, for the 2016 tax year, the IRS will not automatically reject tax returns that omit health insurance coverage, following the executive order. However, taxpayers are still required by law to have health coverage or pay a fine.

What are “silent returns” and how do they affect my tax filing?

“Silent returns” are tax returns submitted without declaring health insurance coverage. The IRS will process these returns without automatic rejection, but they may be subject to further scrutiny or investigation at a later date.

Am I exempt from the health insurance requirement if I submit a silent return?

No, submitting a silent return does not exempt you from the health insurance requirement. The law still requires taxpayers to have health coverage or pay a penalty, and the IRS may follow up to ensure compliance.

What does the IRS recommend regarding health insurance declarations on tax returns?

 The IRS recommends that taxpayers declare their health insurance coverage on their tax returns to expedite processing and reduce the likelihood of future scrutiny or follow-up correspondence. This helps ensure a smoother and faster refund process.

 

A personal or business tax return can be used in any way. However, if you’re serious about building your business this year, we suggest spending your tax return on your small business.

There are obvious benefits to spending your tax return on your business. The first benefit is that the more you put into your business the more you get out of it. The second benefit is that most investments in your business are also tax deductible. That means that the money you spend from your tax return on your business will go a lot further than it could have otherwise.

Here are three ways to spend your tax return on your small business.

Pay Down Debt

Pay Down Debt

Every business has debt; it’s part of the game. However, it isn’t smart to carry unnecessary debt. If you’re expecting a refund from Uncle Sam, then spend some of that tax return to pay off your debt.

There are two ways to pay off your debt effectively. The first is to organize your debt by total amount and pay off the smallest balances first. That way you can quickly reduce your debt. The second option is to organize your debt by interest rate. Pay off the debts with the highest interest rates first. Then over time you’ll be paying less in interest rates.

Both options are great ways to reduce debt, but they work best depending on the situation. Evaluate your position and choose and the option that works best for you.

Further Education & Training

Another great option for spending your tax return is to invest it in your, or your employee’s, education or training.

Continuing education is a great way to further your business. There are a lot of ways you can learn more to improve your business.

  • Attend conferences
  • Enroll in online classes
  • Listen to inspirational speeches
  • Buy courses
  • Apply for certifications

Continuing education is tax deductible, so it’s a great option on how to spend your tax return.

Further Education & Training

Company Party

If your finances are in order, then consider spending your tax return on celebrating with your team.

A company party or retreat is a great way to build morale. It allows employees to relax and open up. This can help your team come together, and in the long run it will make your team stronger and better.

In most cases, company parties are completely tax deductible; however, it’s always best to run it by your accountant or virtual bookkeeper.

FAQs on Spending Your Tax Return on Your Small Business:

Can I use my personal tax return for my business?

Yes, you can allocate your tax return for your business needs. However, it’s advisable to consider your business’s financial goals and allocate funds accordingly.

Why should I spend my tax return on my small business?

Investing your tax return in your business offers two significant benefits: increased business input yields greater output, and most business investments are tax deductible, maximizing your returns.

How can I effectively use my tax return to pay off business debt?

You can strategize debt repayment by either prioritizing smaller balances for quicker reduction or targeting high-interest debts first to save on interest payments over time. Assess your financial standing to choose the best approach.

Is investing in further education and training a wise use of my tax return?

Absolutely. Utilizing your tax return for professional development, such as attending conferences, enrolling in courses, or obtaining certifications, can enhance your business skills and is often tax deductible.

Are company parties or retreats a valid business expense?

Yes, hosting company events can foster team morale and cohesion. While most company parties are tax deductible, it’s prudent to consult with your accountant or virtual bookkeeper to ensure compliance with tax regulations.

As a small business owner, the best way to spend your tax return is on your business. The tax deductions help your money go father.

What are Business Tax Credits

Business Tax Credits are a group of credits available to business owners. Business Tax Credits include:

  • Investments
  • Work opportunities
  • Welfare-to-work
  • Employer provided day care services
  • Research and experimentation
  • Low-income housing
  • Enhanced oil recovery
  • Health insurance premiums

These tax credits are grouped together and submitted through IRS Form 3800.

The IRS limits how many credits you can claim each year. The limit is calculated by your tax liability. You can use IRS form 6251 to find out how many credits you can claim each year. If you go over your credit amount then the credits will be held and you can use them the following year.

Business Tax Credits Scenario

Dr. Jared Andrews is a general practitioner, who owns his own family practice. Dr. Andrews has 15 employees. He provides health insurance and day care services for his employees. He also has multiple business investments.

Because Dr. Andrews has multiple items that qualify for the business tax credit he will combine them on IRS form 3800.

Dr. Andrews takes advantage of business tax credits by filing the health insurance premiums, day care services and his investments. Because he claims more than one of the credits he files IRS form 3800.

Business Tax Credits Scenario

Claiming these business tax credits allows Dr. Andrews to save money by paying less taxes. He can then spend that money on building his business.

FAQs: Understanding Business Tax Credits

What are business tax credits?

Business tax credits are incentives provided by the government to reduce the tax liability of businesses. They include credits for investments, work opportunities, welfare-to-work programs, employer-provided daycare services, research and experimentation, low-income housing, enhanced oil recovery, and health insurance premiums.

How do I claim business tax credits?

Business tax credits are claimed by filing IRS Form 3800. This form allows businesses to group together various eligible credits and apply them against their tax liability.

Are there limits to how many business tax credits I can claim each year?

Yes, the IRS limits the number of credits you can claim each year based on your tax liability. You can use IRS Form 6251 to determine your credit limit. Any credits exceeding the limit can be carried forward to the following year.

How can business tax credits benefit a business owner?

Business tax credits reduce the amount of taxes a business owner has to pay, allowing them to save money. These savings can be reinvested into the business, such as by expanding operations or improving employee benefits.

Can you provide an example of how business tax credits are used?

For example, Dr. Jared Andrews, who owns a family practice with 15 employees, provides health insurance and daycare services. He combines these credits with his business investments on IRS Form 3800, reducing his tax liability and saving money to reinvest in his practice