Mazuma is now Vyde

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Day: June 1, 2016

Question:  I’m headed to a vacation hot spot on a business trip this summer and I’d love to enjoy it while I’m there. How can I bring my family along while keeping this a work trip, and share the expense? What are the rules?  Answer: You can have your cake and eat it too! Grab your flip flops and beach towels and surprise the family with some summer fun. Here’s how to make it happen.

To claim deductions for a business trip turned family vacation:

– Keep all of your receipts from a business trip. For easy and organized tips on doing this, visit this post.-Set up your out-of-town meetings for late in the week and early into the next, giving you time for family fun over the weekend. The IRS frowns on one or two days of meetings, with five days of fun tacked on the end; but, by scheduling it over a weekend, the longer trip is necessary.– Separate business expenses from personal expenses. For example, you can write off your airline ticket, but not your family’s so you’ll need to book them separately or separate the expense in your books. You’ll also need to split the meal checks, tickets for entertainment, ball games, shows, and other things that cost money on the trip. You can deduct those expenses for yourself, but not for others. Your family and friends are not considered “essential” for the business trip.– If the trip is primarily business, your expenses to and from the destination are deductible. If it starts as a planned family vacation and you add a little business in at the last minute, transportation to and from the destination is not deductible. However, if you drive to the meetings instead of fly, your miles driven are tax deductible, regardless of whether you have the family along.– If you spend less on transportation by staying until Saturday, the IRS has indicated it will generally consider that extra stay time as a business expense.– Meals are only 50% deductible, even if they’re business meals.– If you doubt it is a business expense, it probably isn’t. Remember that business expenses should be ordinary and necessary, even when traveling. Scuba diving is hard to justify as a business expense, no matter how much business talk is done underwater. Keep in mind that the IRS is vigilant about tracking expenses while on a business trip. Plan on a bit of extra preparation and work to make it happen and don’t forget the sunscreen when you go!

The single most powerful selling tool for any small business can be summed up in one simple word: REFERRALS. People would rather do business with people they know (or know of) than strangers. That’s how it’s always been. Think about it from the other perspective. When you’re introduced to a new service or product by someone you know and trust, you’re more open to it than you would be if someone had cold called you and asked you to make a purchase. Referrals are an immensely powerful and underused tool for small business owners that can help their sales explode. Here are a few tips on soliciting referrals tactfully and using them to your advantage.

  1. Just ask. Yep, it’s that easy. Except that you can’t just park your social media links on the sidebar of your website and expect that your clients are going to jump on and share your brilliance. Instead, make it personal. If you’re in an email exchange with a client, write a note of genuine gratitude for their support or purchase. At the end, a simple statement of “I’d really appreciate an honest review about your experience on xyx site” can make all the difference. Make sure the timing is right when you ask though. It should be in the midst of delivering excellent customer service or shortly thereafter. Don’t be shy to ask a second time in a later follow-up email if the client said they would and then didn’t follow through.
  2. Make it easy. Most clients won’t jump through hoops to refer you, regardless of how much they love you. Your referral process should be incredibly painless, as in, the click of a button easy. Rather than saying “I’d appreciate if you would hop over to Facebook and leave me a review,” try hyperlinking the text within the email directly to your page.
  3. Set up a reward system. Rather than putting all of your focus on potential newcomers, reward your loyal clients. Give them access to new products, free trials, coupon codes, discounts, cash, or an entry for a large prize for their efforts in referring your business. They’re more likely to continue referring you to people they know.
  4. Give and Take. Don’t expect to receive hundreds of referrals if you aren’t doing your part, too. Put out a good word for the services and products you buy and recognize the hard work of the entrepreneurs behind those businesses as well.
  5. Make it a Habit. Don’t just ask for referrals on clients who are already expressing their love for your product. Make it a habit to solicit a review from every client. Your pitch doesn’t have to sound sales-y either; just make it a quick “hey, if you have a second, let’s connect over on xyz site!”

At the end of the day, referrals are about relationships and people supporting people. Don’t try to buy referrals and don’t get discouraged if you didn’t get a referral where you’d really like one. Slow and steady wins the race–and gets you a lot of great referrals, too!